The marketing idea that I came up with for the assignment is: "Hanging Out with the Band"
This marketing concept is one that will attempt to bring the fans closer to the band that they are following. The campaign will give the audience a more relaxed and friendly look at the band members. It could consist of several different photos and videos of the band in relaxed settings or candid situations during their daily lives. This would give the audience a better understanding of the people that play the music they love. As the name of the concept suggests the point is to make the fans feel as though they are hanging out with the band in a social setting to help them get to know the band.
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