Blog Assignment 5

In our team marketing project we have chosen to promote a band that is friends with one of the members of our group.  The band already had a few social media sites but they have been taken over by our team for the duration of the project.  The marketing challenges for this project are that the band is local and for the most part is not willing to travel to play because of the jobs that they currently hold.  The target audience for this band based on our SWOT analysis is men and women aged 18 to 30.  The SWOT analysis also told us that fans of the group range into different age groups than the target audience and that it has become popular not just in Ohio but in several different places around the world.  We are still planning on developing other social media platforms than Facebook and are hoping that the popularity will continue to grow.